Product Life Cycle ManagementProduct StrategyProduct Go-To-MarketBusiness Development & Needs Analysis
Job Roles
ICT&SS ProfessionalProduct ManagerEngagement ManagerDigital Business Analyst
Overview
Equip yourself with techniques to achieve product-market fit in the public sector. In the world of business, it is all about the product achieving product-market fit. In the public sector, achieving product-market fit is about adoption. How can your organisation effectively identify their market demand and motivate your users to adopt your product or service?
Strategic Product Market Fit is a specialised programme designed for intermediate product professionals and digital strategists who want to adopt customer-centric mindsets and practices into their product creation process.
Differing from programmes hat focus on the operational aspects of bringing a product to market, this programme offers product thinking from a customer perspective, equipping you with the critical skills needed to create value-sustaining products.
Throughout the programme, experienced practitioners will share valuable insights and you will have the opportunity to practice their acquired knowledge and skills through immersive learning activities.
Key Takeaways
At the end of this programme, you will be able to:
Learn to develop a product market fit strategy and support it with a valid business case
Learn to improve customer-product intimacy by leveraging various social signals to build product features and how to market them
Learn how to create measures and indicators that may be used to drive and ensure product market fit
Who Should Attend
Please refer to the job roles section.
Public Service Officers who are involved in product planning, product design, product development and product marketing at all levels including product managers, product marketers, product engineers, sales and marketing personnel.
Public Service Officers including programme managers and project managers who intend to expand their skills or want to move into the discipline of managing products.
Prerequisites
You have with an interest in product management concepts.
You are managing product teams and involved in product design processes and techniques.
You have working experience in project and programme delivery.
What To Bring
You must bring your internet-enabled computing devices (laptops, tablets etc) with power chargers to access and download programme materials. No printed copies of programme materials are issued. Please refer to the full tech specifications here.
Programme Structure
The programme will focus on qualitative and quantitative aspects of product market fit. You will learn how to adopt a strategic customer-centric model to create and sustain value for customers and achieve market growth. This programme will cover key techniques on how to leverage customer and market segmentation, product iteration, omni-channel experience, and data-driven decision-making to achieve product market fit.
Reinforcement of the learning outcomes will be accomplished through workshops to allow you to practice the various techniques taught in class. All workshops will form part of the overall assessment.
Customer Voice
Concept and definition of the Customer Voice
Key factors that facilitate listening to the Customer's Voice
Insights on how to leverage the use of data-driven decision making
Measures and indicators for product market fit using the Customer Voice
The techniques will include the following:
Cost-Benefits Analysis
Kano Modelling
Customer and Market Segmentation
Customer Engagement
Concept and definition of Customer Engagement.
Customer Engagement strategies and techniques to help gain competitive advantage
Concepts of “value” and “superior perceived value”
Measures and indicators for product market fit using Customer Engagement
The techniques will include the following:
Moments of Truth (MOT)
Customer Lifecycle Marketing Strategy
Customer Decision Journey
Customer Validation
Concept and definition of Customer Validation
Factors, benefits and implications when developing a Customer Validation strategy
Product tests that provide comprehensive coverage of product quality, interoperability and user experience
Measures and indicators for product market fit using Customer Validation
The techniques will include the following:
Agile Product Iteration Model (Plan- Develop-Evaluate-Learn)
Build-Measure-Learn Loop Model
Alpha Tests/ Beta Tests/ Field Tests
Product Market Fit Strategy
Factors that influence the buying decisions of the customer
Relationships between the product market fit strategy and product development
Organisation agility and alignment vis-à-vis product development
Fees
Full Fee
Full programme fee
S$1800
9% GST on nett programme fee
S$162
Total nett programme fee payable, including GST
S$1962
With effect from 1 Jan 2024
NOTE Payment for this programme is to NUS-ISS, National University of Singapore.
