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Strategic Product Market Fit

Enquiry
Programme Code D54
Domain
Product Management
Level
Intermediate
Learning Partner(s)
NUS-ISS
Duration
3 Days
Format In-person
Rating
Competencies
Product Life Cycle Management Product Strategy Product Go-To-Market Business Development & Needs Analysis
Job Roles
ICT&SS Professional Product Manager Engagement Manager Digital Business Analyst

Overview

In the world of business, it is all about the product achieving product-market fit. In the public sector, achieving product-market fit is about adoption. How can an organisation effectively identify their market demand and motivate their users to adopt their product or service?

Strategic Product Market Fit (SPMF) is a specialised programme designed for intermediate product professionals and digital strategists who want to adopt customer centric mindsets and practices into their product creation process.

Differing from programmes that focus on the operational aspects of bringing a product to market, this programme offers product thinking from a customer perspective, equipping participants with the critical skills needed to create value sustaining products.

Throughout the course, experienced practitioners will share valuable insights and participants will have the opportunity to practice their acquired knowledge and skills through immersive learning activities.

This programme is part of the Digital Products & Platforms series offered by NUS-ISS.

Key Takeaways

At the end of this programme, you will be able to:
  • Learn to develop a product market fit strategy and support it with a valid business case
  • Learn to improve customer-product intimacy by leveraging various social signals to build product features and how to market them
  • Learn how to create measures and indicators that may be used to drive and ensure product market fit

Who Should Attend

  • Please refer to the job roles section.
  • Product managers, digital strategists, or professionals involved in corporate planning and customer engagement who want to build their expertise and knowledge in product market fit and adoption.
  • Professionals who are involved in product planning, product design, development, and marketing who would benefit by adopting customer centric mindsets into their product creation process.
  • Programme managers and project managers who want to expand their strategic skills or are transitioning to the product management discipline.

Prerequisites

Participants should have some working experience in managing product teams, project and programme delivery, or involvement in product design processes and techniques.

Participants who are new to product management are strongly encouraged to attend the Managing Digital Products to enhance their learning experience for SPMF.

What To Bring

You must bring your internet-enabled computing devices (laptops, tablets etc) with power chargers to access and download programme materials. No printed copies of programme materials are issued. Please refer to the full tech specifications here.

Programme Structure

The programme will focus on qualitative and quantitative aspects of product market fit. You will learn how to adopt a strategic customer-centric model to create and sustain value for customers and achieve market growth. This programme will cover key techniques on how to leverage customer and market segmentation, product iteration, omni-channel experience, and data-driven decision-making to achieve product market fit.

Reinforcement of the learning outcomes will be accomplished through workshops to allow you to practice the various techniques taught in class. All workshops will form part of the overall assessment.

Customer Voice
  • Concept and definition of the Customer Voice
  • Key factors that facilitate listening to the Customer's Voice
  • Insights on how to leverage the use of data-driven decision making
  • Measures and indicators for product market fit using the Customer Voice
  • The techniques will include the following:
    • Cost-Benefits Analysis
    • Kano Modelling
    • Customer and Market Segmentation
Customer Engagement 
  • Concept and definition of Customer Engagement.
  • Customer Engagement strategies and techniques to help gain competitive advantage
  • Concepts of “value” and “superior perceived value”
  • Measures and indicators for product market fit using Customer Engagement
  • The techniques will include the following:
    • Moments of Truth (MOT)
    • Customer Lifecycle Marketing Strategy
    • Customer Decision Journey
Customer Validation
  • Concept and definition of Customer Validation
  • Factors, benefits and implications when developing a Customer Validation strategy
  • Product tests that provide comprehensive coverage of product quality, interoperability and user experience
  • Measures and indicators for product market fit using Customer Validation
  • The techniques will include the following:
    • Agile Product Iteration Model (Plan- Develop-Evaluate-Learn)
    • Build-Measure-Learn Loop Model 
    • Alpha Tests/ Beta Tests/ Field Tests
Product Market Fit Strategy
  • Factors that influence the buying decisions of the customer
  • Relationships between the product market fit strategy and product development
  • Organisation agility and alignment vis-à-vis product development

Fees

Full Fee

Full programme fee

S$1800

9% GST on nett programme fee

S$162
Total nett programme fee payable, including GST S$1962

With effect from 1 Jan 2024

NOTE
Payment for this programme is to NUS-ISS, National University of Singapore.

How To Register
Agency-sponsored
Step 1 Apply through your organisation's training request system.
Step 2 Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme.

Your organisation will send registration information to the academy.

Organisation HR L&D or equivalent staff can click here for details of the registration submission process.
Step 3 Govtech Digital Academy will inform you whether you have been successful in enrolment.



Testimonials

The programme provided templates, good reference resources, discussion and personal sharings by the facilitator - which were useful for me.

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It was particularly useful to learn about the methods for identifying opportunities to address market gaps and prioritising them based on the severity of customers' feedback.

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Very rich in content, I learnt about the different ways to approach the same problem - How can one stay relevant?

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