PM

Strategic Product Market Fit

Enquiry
Programme Code D54
Domain
Product Management
Level
Intermediate
Learning Partner(s)
NUS-ISS
Duration
3 Days
Format In-person
Rating
Competencies
Product Life Cycle Management Product Strategy Product Go-To-Market Business Development & Needs Analysis
Job Roles
ICT&SS Professional Product Manager Engagement Manager Digital Business Analyst

Overview

Achieving product-management fit relies on adoption. By leveraging a customer-centric approach, organisations can effectively identify market needs and develop product features that motivate users to use your products or services. 

The SPMF programme is specifically designed for intermediate product professionals and digital strategists who want to incorporate customer-centric mindsets and practices into their product creation processes. SPMF provides an interactive learning process where you can equip yourself with the skills to build sustainable products.  

This programme is part of the Digital Products & Platforms series offered by NUS-ISS. 

Key Takeaways

At the end of this programme, you will be able to:
  • Develop a product market fit strategy and support it with a valid business case
  • Improve customer-product intimacy by leveraging various social signals to build product features and how to market them
  • Learn how to create measures and indicators that may be used to drive and ensure product market fit 

Who Should Attend

  • Please refer to the job roles section.
  • Professionals involved in corporate planning and customer engagement seeking to enhance their expertise in product market fit and adoption, such as Product managers and digital strategists.
  • Professionals who are involved in product development interested in adopting a customer-centric approach to product creation process.
  • Programme and project managers seeking to expand their strategic skills or transition to product management. 

Prerequisites

Individuals new to product management are required to attend the Managing Digital Products programme to build a strong foundation unless they have relevant work experience in product design processes or managing product teams. 

Programme Structure

This programme will cover the following topics:

Customer Voice 

Learn the importance of aligning the customer’s voice with consumer needs and how to practice it effectively. 

Customer Validation 

Gain an overview of customer validation, including its stages and impact on product development. Learn about key performance indicators (KPIs) and methods for evaluating product ideas. 

Customer Engagement 

Explore the core concepts of customer engagement and strategies for building and maintaining long-term relationships with customers. Discover the engagement stack and tools designed to drive user interactions. 

Fees

Full Fee

Full programme fee

S$1800

9% GST on nett programme fee

S$162
Total nett programme fee payable, including GST S$1962

With effect from 1 Jan 2024

NOTE
Payment for this programme is to NUS-ISS, National University of Singapore.

How To Register
Agency-sponsored
Step 1 Apply through your organisation's training request system.
Step 2 Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme.

Your organisation will send registration information to the academy.

Organisation HR L&D or equivalent staff can click here for details of the registration submission process.
Step 3 Govtech Digital Academy will inform you whether you have been successful in enrolment.



Testimonials

The programme provided templates, good reference resources, discussion and personal sharings by the facilitator - which were useful for me.

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It was particularly useful to learn about the methods for identifying opportunities to address market gaps and prioritising them based on the severity of customers' feedback.

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Very rich in content, I learnt about the different ways to approach the same problem - How can one stay relevant?

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