Managing Digital Products

Overview

Learn how to manage a continually evolving product through its lifecycle successfully. Managing Digital Products (MDP) is the bedrock to launch into product management. It approaches this from 1^st principles with hands-on application of product management practices for novice product managers or those looking to transition into product management. More advanced specialisation is built upon this programme.

This 4-day programme covers product discovery and delivery through the use of the product management framework, teaching the concepts, skills, tools and mindsets, required in executing day-to-day product management responsibilities. This equips you to manage new and existing products, leveraging data, agility, user experience design, and experimentation methods.

Key Takeaways

• Adopt and apply the suitable principles, techniques and tools in the product management framework to deliver value to both the organisation and the customer
• Execute the product life cycle activities
  

Who Should Attend

• Please refer to the job roles section. 
• Business analysts, system analysts, designers, developers, marketers and project managers who are interested in applying product management method to the product side of business in the digital world. 
• Those who are in transition and considering a career in product management with a focus on products and services and how to drive success through digital adoption.
• Those who are in roles that interact with the product management function in delivering products and services.
  

Prerequisites

There are no work experience level prerequisites to attend this programme. Be mature and self-directed in your learning, receptive to change and open-minded to learn new skills and tools.

What To Bring

You must bring your internet-enabled computing devices (laptops, tablet etc) with power chargers to access and download programme materials. No printed copies of programme materials are issued. Please refer to the full tech specifications here.