Managing Digital Products (MDP) is the bedrock to launch into product management. It approaches this from 1st principles with hands-on application of product management practices for novice product managers or those looking to transition into product management. More advanced specialisation is built upon this programme.
This 4-day programme covers product discovery and delivery through the use of the product management framework, teaching the concepts, skills and tools and mindsets, required in executing day-to-day product management responsibilities. This equips the participant to manage new and existing products, leveraging data, agility, user experience design, and experimentation methods.
This programme is part of the Digital Products & Platforms and Software Systems series offered by NUS-ISS. It is part of the Graduate Certificate in Designing and Managing Products and Platforms, which is stackable to a Master of Technology in Software Engineering.
There are no work experience level prerequisites to attend this programme. Be mature and self-directed in your learning, receptive to change and open-minded to learn new skills and tools.
You must bring your internet-enabled computing devices (laptops, tablet etc) with power chargers to access and download programme materials. No printed copies of programme materials are issued. Please refer to the full tech specifications here.
This programme will cover the following topics:
Product Opportunity and Strategy
Discover and evaluate the product opportunities. Learn how to position the product with a USP and develop a go-to-market strategy for your target market
Product Planning and Development
Craft your product vision aligned to market needs to develop an outcome-based roadmap. Apply the product development process including validation of your product and evolve it using feedback and performance metrics.
Product Launch
Gain insights to achieve a successful product launch to capture the target market.
Product Leadership
Recognize challenges and learn how to work with cross-functional product teams and collaborate with stakeholders to evolve your product.
This programme is part of the Digital Products & Platforms and Software Systems series offered by NUS-ISS. It is part of the Graduate Certificate in Designing and Managing Products and Platforms, which is stackable to a Master of Technology in Software Engineering.
Full Fee | |
Full programme fee | S$3800 |
9% GST on nett programme fee | S$342 |
| Total nett programme fee payable, including GST | S$4142 |
Note
Funding is available for this programme. Please visit the learning partner’s website to find out about the updated programme fee funding breakdown and eligibility.
Payment for this programme is to NUS-ISS, National University of Singapore.
Agency-sponsored |
| Step 1 | Apply through your organisation's training request system. |
| Step 2 | Your organisation's training request system (or relevant HR staff) confirms your organisation's approval for you to take the programme. Your organisation will send registration information to the academy. Organisation's HR L&D or equivalent staff can click here to register through Learning Partner's registration portal. The HR L&D will need to generate a URL link and send it to the participant to register for the programme under Corporate-Sponsored. The participant must first log in to L3AP using Singpass before clicking on the URL link to complete their registration and declaration. Failure to do so will result in registration under Self-Sponsored. Please refer to NUS Lifelong Learning Portal (L3AP) guide here. Alternatively, please contact ask-iss@nus.edu.sg. |
| Step 3 | The Learning Partner will inform you whether you have been successful in enrolment. |
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