Digital Product Strategy

Overview

Gain the knowledge and skills needed to develop a successful digital strategy. Building a successful digital product is more than having an idea and building it with the latest technology. The journey to crafting an effective strategy involves researching the market, understanding the competition, and conversing with your potential customers to formulate market positioning. Together with a sustainable business model and long-term marketing plan, these elements of product strategy will help you launch a product that customers love to use.

Digital Product Strategy (DPS) is a practice-oriented programme designed for product professionals and digital strategists to develop their expertise in successful strategy curation and execution.

Over 4 weeks, this 3.7-day programme will guide you in formulating a product vision supported by market research, developing a Go-To-Market strategy that aligns with the organisation’s portfolio and continuously evolving an MVP while building customer loyalty.

You will acquire skills through pre-readings, lectures, in-depth case discussions and team projects to develop digital product strategies to launch and sustain their digital products. You are welcome to bring their product ideas as the case for the team to work on in class. The teams will present their strategy to an industry panel for assessment, feedback and continuous learning.

Key Takeaways

• Understand the challenges of the digital product eco-system that the product strategist operates in
• Acquire key skills to develop a strategy for the entire digital product lifecycle - from strategy to development, launch, growth and exit
• Demonstrate understanding and skills acquisition by working in teams to develop and present their digital product strategy to a panel of industry product leaders for assessment

Who Should Attend

• Please refer to the job roles section.
• Intended for Public Service Officers operating in the digital product eco-system who need a practice-based programme to equip themselves to develop and execute a digital product strategy.
• Business managers and professionals working on corporate planning, strategy and business or product portfolio can also benefit.
• You are expected to interact to share views and experiences while working with their respective teams.

Prerequisites

• You with 3 to 5 years of working experience as project or product managers transitioning to a strategic role would benefit most from the programme.
• You need to have a strong interest in digital product and services and how these enhance business transformation and competitiveness.
• This is an intensive, fully hands-on programme and you are expected to do prior readings, class preparation and project work outside of in-class sessions over 4 weeks.
• You are expected to spend 4-6 hours per week to work on case discussions and class assessments outside of class sessions.
• If you are new to product management, you are strongly encouraged to attend Managing Digital Products to enhance your learning experience for DPS.